Global Brands Use Decorative Installations to Celebrate Unity and Peace

NEW YORK — In major cities across the world — from London and Lagos to Tokyo, Dubai, and São Paulo — global brands are increasingly turning to decorative installations as a powerful medium to promote messages of unity, harmony, and peace. This growing trend reflects a shift in corporate culture: companies are no longer limiting themselves to traditional advertising but are embracing public art as a gentle, visually captivating way to inspire connection in communities.

What began as a small wave of seasonal décor and city beautification projects has transformed into a global movement where brands use creativity, color, and artistry to communicate a universal message: we are better together.

These installations, often unveiled during cultural festivals, global events, or company anniversaries, are reshaping public spaces with designs that invite reflection, togetherness, and positivity.

A New Language of Brand Storytelling

Decorative installations have evolved into more than just visual branding tools. For companies, they are a way to align themselves with shared human values — cooperation, hope, inclusivity, and peace — without relying on language-heavy messaging.

In 2025, brands are investing in large-scale public displays that include:

• immersive floral structures

• symbolic lighting installations

• multi-cultural art displays

• sustainable sculptures made from recycled materials

• interactive elements that encourage participation

Marketing strategist Delilah Moore describes the movement as “brand storytelling through atmosphere.”

“People connect with visuals more deeply than with slogans,” Moore says. “A decorative installation can deliver a message of peace without saying a word, simply through color, form, and symbolic design.”

For brands, these installations serve as gentle reminders to communities that their presence in the global marketplace is not merely economic — it can be cultural and emotional as well.

Celebrating Unity Through Color and Light

One of the most recognizable themes in modern brand installations is the strategic use of color. Companies are favoring soft, harmonious palettes — pastel gradients, warm neutrals, and gentle hues — to create a soothing visual atmosphere that conveys calm and optimism.

Lighting plays an equally important role. Many brands now incorporate:

• warm ambient glows

• lantern-inspired designs

• synchronized soft lighting sequences

• symbolic color transitions

These displays often transform public plazas, malls, airport terminals, and outdoor venues into temporary environments of calm and visual harmony.

In Seoul, a major electronics brand recently unveiled a light installation featuring thousands of softly glowing spheres suspended above a public walkway — a symbolic representation of individuals coming together to form a brighter, unified whole.

Nature-Inspired Installations Gain Popularity

As environmental awareness grows, brands are increasingly using natural elements in their décor.
Some of the most admired installations in 2025 have incorporated:

• lush greenery

• handcrafted wooden sculptures

• organic floral arrangements

• nature-inspired arches and walkways

• living plant walls that symbolize growth and renewal

In Copenhagen, a popular lifestyle brand created a sprawling “Forest of Harmony,” using living trees, suspended vines, and fragrant herbs to transform an urban square into a serene garden space. Visitors walked through winding paths designed to represent the interconnectedness of global cultures.

Event designer Jonas Richter, who worked on the installation, explains:

“Nature speaks a universal language. When brands use natural elements, people feel grounded, calm, and connected — regardless of where they come from.”

Interactive Installations Put the Community at the Center

One of the defining characteristics of this global movement is the rise of interactive décor, where the public is encouraged to engage directly with the installation.

Examples include:

• message trees where visitors can hang notes of hope

• light panels that change color with touch

• collaborative murals inspired by global unity

• fabric walls where people can tie ribbons representing personal dreams

• digital reflections that merge visitor silhouettes into one united form

These installations create shared moments that feel both personal and collective.

In Toronto, a beverage brand launched a “Pathway of Peace,” featuring stepping stones that illuminate when walked on. Each light represented a positive value: kindness, compassion, joy, and respect. As crowds moved along the pathway, the lights created patterns symbolizing community connectedness.

Marketing sociologist Henry Alvarez notes,

“Interactive décor transforms spectators into participants. People become part of the message, and that creates a deeper emotional connection.”

Brands Collaborating with Artists and Cultural Leaders

To ensure authenticity, many brands now collaborate with:

• local artists

• cultural historians

• traditional craftsmen

• floral designers

• architects

• community groups

These partnerships ensure that installations reflect local culture while promoting global unity.

In Nairobi, a textile company unveiled a cultural harmony garden designed alongside Kenyan artisans, blending contemporary forms with traditional weaving patterns. The installation featured pathways lined with handwoven banners representing different communities.

In Barcelona, a global retail brand partnered with a local art academy to create a minimalist sculpture garden symbolizing peace through clean lines and balanced forms.

These collaborations signal a shift away from brand-centric displays and toward community-centered creativity.

Sustainability at the Forefront

As environmental responsibility becomes a global priority, decorative installations are increasingly designed with sustainability in mind.

Brands are using:

• recycled metals

• biodegradable floral foam alternatives

• reclaimed wood

• solar-powered lighting

• reusable framework structures

This ensures that installations are not only beautiful but also eco-conscious.

A major fashion house in Paris recently created a large floating sculpture of intertwined rings — a symbol of unity — using recycled aluminum and solar lanterns. The installation earned widespread praise for its sustainable design and inspiring message.

A Message the World Needs

In a time when global communities are more interconnected than ever, the message of unity and peace resonates deeply. Decorative installations offer a gentle, creative way to promote these values without political undertones or controversial themes.

They create shared spaces where people can pause, breathe, and experience something beautiful together — even if just for a moment.

Cultural analyst Marina Lau explains,

“These displays remind people of our shared humanity. Whether you’re in a busy city or a quiet town, seeing an installation that symbolizes unity offers hope and reassurance.”

A Growing Trend With Lasting Impact

The growing movement toward décor-driven peace messaging shows no signs of slowing down. Experts predict that in the coming years we will see:

• more cross-cultural collaboration in design

• greater integration of technology and interactive elements

• expanded use of sustainable materials

• increased participation from communities in co-creating installations

• outdoor “peace art” becoming annual traditions in major cities

Brands, cities, and cultural institutions are beginning to recognize that decorative installations can serve a greater purpose — not just beautifying spaces, but uplifting the human spirit.

A New Era of Public Message-Sharing

Ultimately, the rise of brand-backed decorative installations marks a new chapter in global communication. Instead of relying solely on words, companies are choosing to express values through artistry, atmosphere, and symbolism.

And as more brands embrace creativity as a vehicle for unity, public spaces worldwide are being transformed into gentle reminders of peace — reminding all who pass through them that beauty, harmony, and connection are universal aspirations.